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There is a constant fight for eyeballs among apps, social media platforms, and independent entertainment avenues. Researchers Asked 1,000 Americans Who’s Really the Enemy of the People. After all, he has been one of the Indian entertainment PR industry’s most significant agent of change. Just look at his Google presence and you will understand what I am saying.”. Twitter. They observe that since the youth finds newspaper reading quite an effort, they will soon depend only on electronic gadgets for all of their news. Compared to the traditional print media, many publicists have begun focusing more on web media as they are giving more and more importance to the archive value of news,” says Vipul Sipani. In fact, he has even pompously admitted to such guerrilla PR tactics on his Facebook and blog.”, But how is that even possible? Like if you send a simple note to her, she will ask you 'have you gone through it' and if you have not, you can not afford to say yes because she will catch you because she will go through it three times.”. Prabhat told us about the increasingly influential role that a PR manager commands in a celebrity’s life and also explains and how 2018 redefined them as the #MeToo movement hit Bollywood. Now we have a new breed of publicists who know how to create a buzz. There was no online media back then. However, this does not mean that an actor’s PR has the last say about what to post on social media, or what statement to give to the press or what steps need to be taken for an image makeover. Sajid Khan (director of Housefull), Subhash Kapoor (director of Mogul) and Vikas Bahl (director of Super 30) were accused of sexual harassment and all three of them stepped down from their roles. And there’s a huge machinery that works behind-the-scenes 24x7 to build and maintain the public perception and image of an actor. Deepika Padukone became the first woman to enter top 5 in the Forbes’ richest Indian celebs list last year. They have handed over their intangible wealth to us and we are supposed to grow it on their behalf,” explains Prabhat. Pankaj Tripathi will be seen as PR Man Singh in Kabir Khan’s cricket drama, 83. He is one of the longest surviving PRs in Bollywood, and still sets the agenda on how PR evolves in the industry, by talking about it on PR websites, television channels, social media, in various colleges, PR forums, blogs, etc,” points out public affairs consultant Rahul Jain, who has worked in corporate PR agencies Perfect Relations, Edelman and Avian Media. Prabhat uses the word “meticulous” to describe Deepika. Sad!” she wrote. As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. Couriers were also not well-serviced at that time. Spice handles Deepika Padukone, who is easily among actors with the highest brand value in Bollywood. Facebook. “We had Bunny Reuben and Gopal Pandey as PRs in the early days. And inspite of his PR maneuvers, no one has doubted his moral values and integrity. I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. We thought someone would get it but they didn’t. What a brutally honest answer! We didn’t do very elaborate things. Over the years, the publicist has handled PR for more than two hundred actors including names such as Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi and movies including Don and Rock On! Yes, this is where Bollywood’s booming PR industry comes in. If talk about PR its always been srk films, its not about recent, he always had best PR team with him last 10-12 years.though he hemsrlf started to market his films all over since Ra1. Which is why, it is impossible to sum up how Bollywood PR has evolved in the last 25 years, without understanding the phenomenon he created for the profession. But new-age filmmaker and freelance journalist Prashen Kyawal feels that the increasing use of online media has made us complacent and careless. PRs used to get press releases typed, xeroxed and couriered in the hundreds along with multiple photographs. From insider-outsider debates on the industry to a drug nexus case being widely … Updated on : Monday, October 26, 2020, 9:12 AM IST ‘This is how PR team works’: Why Sonu Sood is being called out over an excel sheet . Dale went on to add a link of the legendary Bob Dylan song, ‘The Times Are A Changin’ to the tweet. But it seems PRs take a call on what stories to be pitched and to which paper. He began writing PR columns in film trade magazines. India’s №1 Bollywood trade analyst, Taran Adarsh reminisces, “I remember when I used to work in Trade Guide in the 80s, PRs used to send the news handwritten on paper or on a typewriter. As a matter of fact, he has been quoted in as many as thirty countries, which places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world. Plus, he has tied up with a few upcoming PRs to plug and plant content for him. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. Newspapers still have a wide reach. 2015-07-28 by Jason Tannahill Leave a Comment. To quote Mumbai’s leading social media specialist Sampath Iyenger, “It’s important for an entertainment industry person to have a website, a Twitter account, an Instagram account and also a Facebook account and Page, all managed professionally, with posts at regular intervals.”, Digital PR expert and founder director of Sarvashreshtha Solutions, Mayura Amarkant has some interesting insight. Ah Bollywood. Gaming has also taken over the screen time.”. So, how does the PR team cultivate and maintain the brand of a “mainstream” actor like Sara Ali Khan and a more “art house” actor like Radhika Apte, who are poles apart in the perception space. Pinterest. We wanted a little bit of calmness. When technology came in, many PRs could not adapt and stopped getting work. Alia-Ranbir, Sushant-Sara-Kartik, Kiara-Sid-Tara – PR Gimmicks Of Bollywood Celebs May 14, 2019 theopinionatedindian 3 Comments ali bhatt , bollywood , bollywood actress , Turns out, he is not only known for positive developments in the media, but also notoriously famous for beginning the practice of PRs cutting off their clients’ direct access to journalists. Once an actor has become a part of Bollywood, all they need is a manager. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. We always see them at their fashionable best, stepping out of luxurious cars or inside their picturesque homes, living perfect lives when they aren’t shooting for films or endorsing brands. But no one had understood the need for future generations of publicists like Dale has. Our team of over 90 executives have in-depth knowledge of PR and digital practices, local market needs and creativity to implement winning programmes. Bollywood PR machinery at its top best. As publicist Rahul Jain puts it, “Dale has always talked about journalistic and PR ethics in most of his interviews. When the #MeToo movement came to India, the Spice PR team found themselves in the middle of it all as films they were handling be it Housefull, Mogul or Super 30, were impacted by the several accusations of sexual harassment and assault made against actors and filmmakers. “The visuals and pictures of these are shared by the attendees and the novelty factor helps this content to trend online and get talked about,” remarks Seta. The media was not so widespread, and only 20–30 journalists would be there at press screenings.”. “Print media is still as relevant as before. In those days, Bollywood deals worked more-or-less on word-of-mouth, and PR agreements were almost unheard of. He goes on to give examples of Ranveer Singh visiting a naval ship during the marketing of Simmba, and the promotions of Shah Rukh Khan’s Zero which took place at a venue that was made to resemble Meerut, replete with a paan shop, jalebi stall etc. “His worst arm-twisting tactics for journalists were when he would sometimes insist on copy approvals (going through journalist’s stories before they appeared in print) and even the practice of offering new controversies to journalists in return for killing certain stories on his PR clients,” discloses the source. You can get the latest news instantly, that too on your phones. Social media helps in doing so, by providing breaking news within seconds. BollywoodPR.in is an initiative of celebrity publicist Dale Bhagwagar (डेल भगवागर) who has handled the publicity for over 200 personalities, 30 movies and 20 Bigg Boss contestants. PR practices he brought to the profession then, have now become the norm. She makes it a point to add, “With screens getting smaller and each individual having their own handheld device, the challenges in the entertainment PR industry are getting bigger.” In the past, Amarkant has been the Head of Communication Management at the high-profile Whistling Woods International — School of Media & Communication located at Filmcity, Mumbai. There are some words of praise even from media magnate Vineet Jain, the Managing Director of Times Group, saying, “You have done a remarkable job for Shilpa Shetty.”. He is said to have even added restrictive clauses in his PR agreements, stating that he would be a ‘one-stop contact point’ between actors and media. Not very long ago, actress Luviena Lodh had alleged that her husband Sumit Sabherwal was involved in drugs business and would supply it to actresses like Amyra Dastur and Sapna Pabbi among others. Her tweet generated some interest. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. Box-office collections from across the country used to be sent via telegrams. ... More From Bollywood. “Every individual has two kinds of wealth, one is tangible wealth and the other is intangible wealth. He will be seen sharing screen space with Ranveer Singh, Ammy Virk, Harrdy Sandhu, Tahir Raj … Technology is the key, which Dale Bhagwagar has been using most extensively over the years,” concludes Pannu. But, Kangana’s PR team … His reasoning was that journalists could create written content without his support, but they would have to come to him if he choked the supply of photographic content. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. Even in Bollywood, which is usually slow on the uptake when it comes to global pop culture moments, I mean wasn’t it like 2016 when they all got that silliness out of their system? Though journalists snarl at such PR censorship, Dale’s clients seem to love the hand-holding and big-daddy approach. An article on the net describes an instance when Dale came under heavy criticism from industry folks like Mahesh Bhatt, Konkana Sen Sharma and Anupam Kher. Watch out the complete detail here. Also, the respect and grace associated with television journalism has been nose-diving because of too many media portals competing for the same celebrity’s bytes.”, Sampath Iyengar notes, “The moment somebody does a web search on an entertainment industry person, all the relevant stuff should come up — for example, one’s personal website, Wikipedia page, IMDB page, Facebook, Twitter, Instagram accounts, and most importantly, news features on prominent Bollywood websites. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. Some of his students even work in other PR agencies, but stay in touch with him and respect him for training them. She takes her own decisions just like whether to announce the wedding or not. Luviena Lodh's laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur's PR team 'spreading rumour' about actress Actress Luviena Lodh and Mahesh Bhatt, Mukesh Bhatt are fighting a case in Bombay High Court since some time Luviena Lodh's laywers accuse Mahesh, Mukesh, Amyra of defamation. Celebrities have high net worth of intangible wealth. We are intangible wealth managers of these celebs. Just as scribes have right to refuse, PRs can decide whom to pitch.” Woah! He also introduced the practice of monthly advance payments to the profession, in order to safeguard himself and others. Primary reason for not having phones was also that people are more participative in the ceremony rather than taking pictures.”. Its … Dale also became the first PR in the entertainment industry to adapt to the web, launching the world’s first free of copyright website then, which was inaugurated by none other than the veteran PR Bunny Reuben. After wrapping up his meetings for the day, Prabhat met me at a popular cafe in Mumbai’s Bandra suburb. But PRs have become more creative. Vipul Sipani, a social media expert and the founder of Media Monster, one of Bollywood’s leading media agencies says, “Since the last few decades, all PRs have been trying to adopt to changing times. Rani’s promotions for 'Hichki' are controlled by her PR team, who hand out questions that have answers readily scripted by them. Labels: agency, best Bollywood PR, Bollywood PR guru, branding, crisis management, Dale Bhagwagar, India, List, Mumbai, public relations, publicist, publicity Monday, January 20, 2014 When Bollywood publicist Dale Bhagwagar applied the power of persuasion on Amitabh Bachchan At the same time he explains how Radhika Apte is a completely different person but is as confident as Sara. Sudhir Chaudhary has called him “a very good publicist,” while Prabhu Chawla has termed him “one of the most efficient PRs in Bollywood.” The most controversial publicist of the world Max Clifford, has described him as “the best PR to go to in India,” while Shobhaa De has called him “an on-the-ball (well-informed) publicist.” What’s more! This is a Community to crack Bollywood Blind items published on popular portals. His ways, good and manipulative, brought about a paradigm shift which benefits all Bollywood PR professionals in this day and age. He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. “Beginning in PR around mid-nineties, Dale brought more respect to the profession as he emerged as one of the classiest to deal with. Many newspapers did not have dedicated sections or supplements for Bollywood news. Here’s how the film industry’s PR machinery works to keep the Bollywood stars shining. On probing more, we find out a dark side of Dale. “In the olden times, there were PRs like Bunny Reuben who used to handle the publicity for actors like Raj Kapoor. “About the pictures not leaking, about people not being able to reach the venue and all that would be luck. !, apart from various contestants of India’s biggest reality show Bigg Boss. There are prominent agencies like Prabhat Choudhary’s Spice PR, Rohini Iyer’s Raindrop Media, Parag Desai’s Universal Communications, Anusha Srinivasan Iyer’s Naarad PR & Image Strategists, Nilufer Qureshi’s Hype, Parul Chawla’s Picture N Kraft, Himanshu Jhunjhunwala’s Dwapar, Dolly Bhattar’s Brand N Buzz, Neelam Guupta’s NR2 — The Image Engineers, Vipul Sipani’s Media Monster, well-known names including Parull Gossain, Prashant Golecha and Pritam Sharma, and digital PR agency Everymedia. A kickass manager is the backbone of an actor's image. While admitting to the devilishly mischievous manipulative ways of PR specialists, Dale knew exactly what he was talking about. I would not like to go into names, but they are young and bright minds, who know how to use technology really well,” adds Adarsh, who is one of the greatest forces to reckon with in Bollywood journalism since decades. Rumors are doing the rounds that Abhijeet might have hired a strong PR team to stay safe in the This is the individuality that you encourage,” Prabhat explains. In the testimonials section of his website, you can find some of the who’s who of mainstream media praising him. Nov 13, 2020. “Just travel in a city local train and observe how the poorest person carries a smartphone and watches content on the internet. Moving on from Me Too, we shift to another headline grabbing event of 2018 - Deepika Padukone and Ranveer Singh’s wedding. A few days ago, a journalist wrote a tweet criticizing PR professionals. And how did Deepika and Ranveer pull off that perfect wedding at Lake Como in Italy, with no pictures or videos getting leaked? Between the invasive sound of traffic and the two women chatting loudly right next to us, Prabhat and I chatted over coffee about Bollywood stars and their rapidly changing dynamics with the PR industry. The strange part is, this PR does a balancing act between morality and spin. He goaded journalists to check their mails regularly, so that they wouldn’t miss out on the latest content, along with high-resolution pictures he sent. The source exposes the publicist further, stating, “he also has stealth means of news distribution, and even has some journalist friends double up as his spies in media. There is an image of Deepika Padukone, an image of Hrithik Roshan. Why not? Kangana mocks Sonam Kapoor's sympathy. Prabhat explains how they decided to handle a serious movement like #MeToo: “My suggestion to my clientele always was ‘Do not duck a #MeToo question’ because it’s a very important and pertinent stand, where a certain kind of attitude needs to be shown. “You can’t sell a lie,” says Prabhat, telling me how they only help the individual achieve the best version of themselves. Urvashi Rautela who currently has been in a lot of cahoots all across the media for her getting snapped with Chunkey Pandey’s nephew Aahaan Pandey, has paid the price for her aggressive PR activities. They don’t want a film to have the usual formula kind of promotions. Bollywood’s Top Public Relations Firms. The source explains, “Dale does not have any dearth of new PR people willing to toe his line, as he has guided and mentored many of them through his lectures at colleges. They would invite journalists to mahurats, shootings and even at song recordings. The lawyer released an official media statement which read, 'Mr. Bollywood has seen an unrest like no other in the last few months. Rohit Kumar - September 26, 2018. With 11 years of experience in journalism, followed by 23 years of expertise in entertainment PR, he leads the Bollywood PR agency Dale Bhagwagar Media Group in Mumbai. PR Pundit has offices in Gurgaon, Mumbai and Bengaluru and representatives in major commercial hubs across the country. She comes across as someone who is real. Now, with round-the-clock attention on celebrities from the paparazzi, the increasing influence of social media and controversial talk shows every now and then, the demand for an effective PR works almost like an insurance cover. New Delhi: PR Pundit. The main point is that the sources of information should be authentic and reliable. True! It’s like saying restaurants have become irrelevant, because online delivery apps have entered our market.”. The very word conjures up images of elaborate dance numbers, romance and movies high on emotions. A difference of opinion has risen between Sidharth Malhotra and his PR team which has made Sidharth unhappy. “She is a very sharp listener and extremely disciplined. We took basic precautions. It used to be a relation-based industry and artistes used to keep PRs on retainer with fixed salaries for long. Talk of Bollywood and the first thing that comes to your mind is the glitz, the glamour and the swanky lifestyle of Bollywood stars. It used to be a long process back then. Abhijeet is not at all performing the tasks but he is getting saved from every elimination with a major share of votes every week. What more can one ask for.”, Dear Black Creatives, Stop Doing the #VogueChallenge, What People Are Saying About The Vox Media-New York Magazine Merger, Media, politics, and truth in the struggle for dominance in the marketplace of ideas.
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